Personal trainer in Nottingham

Posts made in February, 2017

A new kind of gym environment…

By on Feb 10, 2017 in Articles |

When we set up the RWF Gym six months ago, we were very conscious that we were taking a very successful personal training business into a whole new arena. I’d personally spent nearly 8 years setting up a company that encouraged all walks of life to accept that personal training, and getting stronger, was for everyone – not just those guys in stringer vests and girls who endlessly selfie their arses in the big commercial gyms. Our unique selling point was two private PT rooms, fully loaded with strength training kit suitable for all levels (I trained in my old PT studio myself and made it to National level in powerlifting) whilst not being intimidating. So, when we decided to up sticks, take the plunge and open a public-access gym, I had to think long and hard about how to do it. I wanted to take 100% of my existing clients with me. I didn’t want to lose ANYONE. We were only moving half a mile, but more important was the fact that we’d now be a GYM. Not just some rooms. So, my partners and I decided we would steal some of the gym floor to recreate two PT-only rooms. It cost more, it reduced gym floor space and goes against everything in gym design…but we did it anyway. And guess what? Every single client came with us. It meant they could still PT in private. But what else happened? Well, we wanted to make sure all of these PT clients felt so comfortable training in the main gym area that they’d join up. In the first month, 20 of them did just that, and their trust in what we wanted to create meant we had paying members from day one. Also, with very few exceptions, all of them were happy training on the gym floor. We’d made sure they felt this was THEIR gym – not a gym belonging to the usual gym crowd. We promised all our clients and founder members that we would keep a nice, respectful atmosphere. That we wouldn’t allow idiots, drug-abusers and gangs of kids join. Many of our clients initially doubted this – what new business in it’s right mind would...

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